As Gen Z loses interest in drinking, Michel Doukeris and AB InBev are betting on non-alcoholic beers like Corona Cero and Budweiser Zero.
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Gen Z are drinking less than their parents. The CEO in charge of Bud Light and Michelob is betting on non-alcoholic beer to woo them back
As Gen Z loses interest in drinking, Michel Doukeris and AB InBev are betting on non-alcoholic beers like Corona Cero and Budweiser Zero.
