The deal comes as F1’s popularity has skyrocketed in recent years, thanks to the hit Netflix series “Drive to Survive,” which has spawned a new following.
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Formula 1 teams up with Lego to assemble a younger fanbase for the thriving motorsport
The deal comes as F1's popularity has skyrocketed in recent years, thanks to the hit Netflix series “Drive to Survive,” which has spawned a new following.
